kujolaEnter app

there at Soapbox/Clean Ingredients/email teardown

Welcome to Soapbox 🫧

How there at Soapbox built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 8am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: there at SoapboxflowPreheader: “Cruelty-free, nourishing, and gives back—let’s get to know each other! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.78
Sent
Tue · 8am
Format
Mixed / modular
How this send compares
  • Voice warmth 0.81 for there at Soapbox vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Sustainability & Gives Back
Hero headline
Welcome to Clean Beauty That Cares
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.78
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP OUR BESTSELLERS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Cruelty-Free & Vegan”ingredient · substantiated
  • “Paraben-Free & Hair Color Safe”ingredient · substantiated
  • “5X vitamin complex for healthier hair & skin”efficacy · unsubstantiated
  • “For every product sold, we work with non-profits around the world to donate a bar of soap to communities in need”sustainability · unsubstantiated
  • “Real ingredients for real results”efficacy · unsubstantiated
Products featured
  • Biotin & Superfruit Restore & Volume Conditionerbestseller
  • Biotin & Superfruit Restore & Volume Shampoobestseller
  • Lift Me Up Biotin-Infused Volumizer Spray
  • Oh My Growth Lengthening Vitamin Booster
  • Coconut + Goji Berry Nourishing Body Washnew
  • Coconut + Goji Berry Ultra Hydrating Body Lotionnew
  • Coconut + Vanilla Aluminum Free Deodorant
  • Coconut Milk + Sandalwood Moisturizing Hand Soap
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.