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Soko Glam/Discount Led/email teardown

20% OFF Charlotte-Approved Holiday Weekend Products!

How Soko Glam built this send — a discount led email shipped as product hero on Sunday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Soko GlamcampaignPreheader: “Consider this the Red, White & Dewy Edit ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
20% off
Voice warmth
0.72
Sent
Sun · 4pm
Format
Product hero
How this send compares
  • 20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.67 for Soko Glam vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
Charlotte-Approved Summer Sale Event — 20% Off Sitewide
Emotional appeal
fear of missing out
Calendar moment
Fourth Of July
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$120
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03

Voice & tone

Warmth0.72
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop The Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
18
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Sunday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Go-to esthetician essentials made for warm-weather skin”efficacy · unsubstantiated
  • “Charlotte Approved”social proof · unsubstantiated
  • “VIP Members get 25% off sitewide”ranking · substantiated
  • “Save up to 80% off on select products”efficacy · substantiated
  • “Free Hydration Bundle ($65 Value) when you spend $120”guarantee · substantiated
Products featured
  • Neogen Tea Real Fresh Foam Cleanser
  • IOPE PDRN Caffeine Shot Serum
  • ABIB Airy Sunstick Smoothing Bar SPF 50+
  • Then I Met You Birch Milk Refining Toner
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.