20% OFF Sitewide—Your seasonal routine just got more affordable. 💖
How Soko Glam built this send — a discount led email shipped as product hero on Friday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.67 for Soko Glam vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Hydration
Hero headline
The Soko Summer Event — get 20% OFF sitewide + deeper discounts on select products
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$120
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop The Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“VIP Members get 25% off sitewide”social proof · unsubstantiated
“Free Hydration Bundle ($65–$70 Value) when you spend $120”guarantee · substantiated
“Save more on select products with up to 80% off”efficacy · unsubstantiated
“Hydro Cera-nol Real Deep Mask: Soothing, Moisturizing, Nourishing with Low Molecular Hyaluronic Acid, Glacier Water, Panthenol, Ceramide”ingredient · substantiated
Products featured
Clean It Zero Cleansing Balm Original
M Perfect Cover Serum BB Cream
Hydro Cera-nol Real Deep Mask (4 Pack)
Taste of Space Lip Milk
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.