☀️Shop 20% OFF Sitewide Now During Our Soko Summer Event 🏖️
How Soko Glam built this send — a discount led email shipped as product hero on Thursday at 2pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
Voice warmth 0.67 for Soko Glam vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Gift With Purchase
Hero headline
The Soko Summer Event — Get 20% OFF Sitewide + Deeper Discounts on Select Products
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$120
Urgency
Deadline-led
Expires Tue, Jul 7, 2026
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop The Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“20% OFF Sitewide for all customers”efficacy · unsubstantiated
“VIP Members get 25% OFF Sitewide”efficacy · unsubstantiated
“Save up to 80% off on select products”efficacy · unsubstantiated
“Free Hydration Bundle ($70 Value) when you spend $120”guarantee · substantiated
“"I always get compliments whenever I use it that my skin just glows." —Suzanne K.”social proof · unsubstantiated
“"A must have. Love this toner. It does not dry my skin or make it feel tight. Highly recommend." —Cindy P.”social proof · unsubstantiated
“"This makes my skin the softest I've ever felt it!" —Jessica F.”social proof · unsubstantiated
“"Goes on light and doesn't feel sticky. No white cast." —May”social proof · unsubstantiated
Products featured
Klairs Freshly Juiced Vitamin C Drophero
Acwell Licorice PH Balancing Cleansing Toner
I'm FROM Mugwort Essence
Neogen Day-Light Protection Airy Sunscreen
Kujola
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