How Soko Glam built this send — a team picks email shipped as user-generated on Thursday at 2pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Soko Glam does discount it averages 20.0% off — 2.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.67 for Soko Glam vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Team Picks
Creative format
User-generated
Secondary: Product hero
Secondary theme
Sun Protection
Hero headline
The Soko Team's love language? SPF, obviously.
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP THE SPFS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“The texture feels more like a moisturizer and wears so nicely under makeup.”efficacy · unsubstantiated
“I love that it's lightweight but hydrating and blends out smoothly without a white cast.”efficacy · unsubstantiated
“It is perfect for throwing into my bag and reapplying throughout the day.”efficacy · unsubstantiated
“After testing more sunscreens than we'd like to admit, these are the ones we keep coming back to.”social proof · unsubstantiated
Products featured
Isntree Hyaluronic Acid Daily Sun Gel SPF 30bestseller
Neogen Day Light Airy Sunscreenbestseller
Abib Airy Sunstick Smoothing Bar SPF 50+bestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.