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Solawave/Bogo Sale/email teardown

Buy 1, Get 1 FREE on top-rated LED tech ☀️

How Solawave built this send — a bogo sale email shipped as mixed / modular on Saturday at 3pm, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: SolawavecampaignPreheader: “These won’t stay in stock at $0. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
50% off
Voice warmth
0.55
Sent
Sat · 3pm
Format
Mixed / modular
How this send compares
  • 50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 39.2% when it discounts).
  • Voice warmth 0.69 for Solawave vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Bogo Sale
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Clinical Results
Hero headline
Buy 1, Get 1 FREE
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02

Offer

Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop BOGO Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
trk.solawave.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Saturday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Clinical Power. No Clinic Prices.”efficacy · unsubstantiated
  • “Medical Grade”ingredient · unsubstantiated
  • “60 Day Money Back Guarantee”guarantee · substantiated
  • “Expert Recommended”social proof · unsubstantiated
  • “A full-face rejuvenating facial in just 3 minutes.”efficacy · unsubstantiated
  • “Firms and tightens the delicate décolletage skin in just 3 minutes.”efficacy · unsubstantiated
Products featured
  • 4-in-1 Skincare Wandhero
  • Wrinkle Retreat Pro Face Mask
  • Neck and Chest Pro Mask
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.