How Solawave built this send — a bogo deal email shipped as product hero on Wednesday at 6pm, carrying a 37% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Solawavecampaign
Offer
37% off
Voice warmth
0.82
Sent
Wed · 6pm
Format
Product hero
How this send compares
37% off — 14.5 points deeper than the tracked set average of 22.5% (this brand averages 39.2% when it discounts).
Voice warmth 0.69 for Solawave vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Bogo Deal
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Anti Aging Efficacy
Hero headline
Get a PRO device for $0 (seriously)
Emotional appeal
fear of missing out
Calendar moment
Summer Sale
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
37% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.82
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Summer Sale”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
5
Multi-CTA layout
Primary destination URL
trk.solawave.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Wednesday
Local hour
6pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Firmer skin and fewer lines in just 3 minutes a day”efficacy · unsubstantiated
“FDA cleared”ingredient · substantiated
Products featured
Wrinkle Retreat Pro Face Maskhero
Neck & Chest Pro
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.