How Solawave built this send — a routine education email shipped as mixed / modular on Wednesday at 7am, carrying a 37% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
37% off — 14.5 points deeper than the tracked set average of 22.5% (this brand averages 39.2% when it discounts).
Voice warmth 0.69 for Solawave vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Routine Education
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
Your Skin, But Better
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
37% off
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Start Your Ritual”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
trk.solawave.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Wednesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“Red light supports collagen production and your skin's natural repair process.”efficacy · unsubstantiated
“Amber Light 605nm – Calms and evens tone; Red Light 630nm – Boosts collagen; Deep Red Light 660nm – Enhances renewal; Near Infrared Light 830nm – Firms and amplifies”ingredient · unsubstantiated
“700,000+ Skin Resets And Counting”social proof · unsubstantiated
“It's the same technology professionals have trusted for years.”efficacy · unsubstantiated
“Try Solawave for 60 days. Full refund if you don't love your results.”guarantee · substantiated
Products featured
Solawave LED Face Maskhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.