How Solawave built this send — a bogo promotion email shipped as product hero on Saturday at 11pm, carrying a 37% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: Solawavecampaign
Offer
37% off
Voice warmth
0.80
Sent
Sat · 11pm
Format
Product hero
How this send compares
37% off — 14.5 points deeper than the tracked set average of 22.5% (this brand averages 39.2% when it discounts).
Voice warmth 0.69 for Solawave vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Bogo Promotion
Creative format
Product hero
Secondary: Plain-text
Secondary theme
Collagen Support
Hero headline
Pick out your free Red Light tool 👉
Emotional appeal
fear of missing out
Calendar moment
4th Of July
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
37% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
03
Voice & tone
Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Choose Your Free Device”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
3
Multi-CTA layout
Primary destination URL
trk.solawave.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Saturday
Local hour
11pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Supports collagen production naturally to keep your skin looking firm and bouncy—from just three minutes a day.”efficacy · unsubstantiated
“See real results in 60 days, or get your money back.”guarantee · substantiated
“Constant sun exposure depletes your natural collagen, which is exactly how fine lines and sun damage sneak up on us.”ingredient · unsubstantiated
Products featured
Solawave PRO Red Light Therapy Devicehero
Kujola
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