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Solawave/Bogo Promotion/email teardown

SUMMER SALE: Buy 1, Get 1 FREE ☀️

How Solawave built this send — a bogo promotion email shipped as mixed / modular on Thursday at 5pm, carrying a 50% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: SolawavecampaignPreheader: “Mix & match on clinic-grade skincare. No limits. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
50% off
Voice warmth
0.60
Sent
Thu · 5pm
Format
Mixed / modular
How this send compares
  • 50% off — 27.5 points deeper than the tracked set average of 22.5% (this brand averages 39.2% when it discounts).
  • Voice warmth 0.69 for Solawave vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Bogo Promotion
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clinical Grade Devices
Hero headline
Pick A Tool, Your Next Is Free
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
50% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Shop All Tools”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
trk.solawave.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Thursday
Local hour
5pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “FDA-Cleared wrinkle treatment”efficacy · substantiated
  • “Smoother, firmer-looking skin from 3 minutes a day”efficacy · unsubstantiated
  • “Medical Grade”ingredient · unsubstantiated
  • “Expert Recommended”social proof · unsubstantiated
  • “60 Day Money Back Guarantee”guarantee · substantiated
  • “Clinic-grade skincare”efficacy · unsubstantiated
Products featured
  • Wrinkle Retreat Pro Face Maskhero
  • Neck and Chest Pro Mask
  • 4-in-1 Skincare Wand
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.