Solawave / Routine Education / email teardown
The easiest part of your day π How Solawave built this send β a routine education email shipped as product hero on Friday at 7am, carrying a 37% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Fri, Jun 26, 2026 From: Solawave campaign Preheader: βJust a few minutes to glowing, radiant skin. Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Νβ
How this send compares
37% off β 14.5 points deeper than the tracked set average of 22.5% (this brand averages 39.2% when it discounts).Voice warmth 0.69 for Solawave vs 0.70 across the set β right on the set median. 01
Message & creative Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Clinical Results
Hero headline
Glowing Skin Without Rearranging Your Day
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.80
βWeβ βYouβ
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βPick Out Your Deviceβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
trk.solawave.co
No UTM tagging detected
Tracking domain
β
ESP fingerprint Β· Unknown
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
βMedical Gradeβ efficacy Β· unsubstantiated β60 Day Money Back Guaranteeβ guarantee Β· substantiated βExpert-recommendedβ efficacy Β· unsubstantiated βLight therapy is a few minutes of science working for your skinβ efficacy Β· unsubstantiated Products featured
Wrinkle Retreat Pro Face Mask hero Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Solawave β All routine education emails β All BOGO offers β