How Solawave built this send — a expert endorsement email shipped as mixed / modular on Saturday at 7am, carrying a 37% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
37% off — 14.5 points deeper than the tracked set average of 22.5% (this brand averages 39.2% when it discounts).
Voice warmth 0.69 for Solawave vs 0.70 across the set — right on the set median.
01
Message & creative
Message theme
Expert Endorsement
Creative format
Mixed / modular
Secondary: User-generated
Secondary theme
Social Proof
Hero headline
The Glow Experts Trust
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
37% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 8.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
trk.solawave.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Saturday
Local hour
7am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Red light therapy has been a dermatologist favorite for decades.”efficacy · unsubstantiated
“In just 10 minutes a day, you can reduce fine lines, wrinkles, and sun damage from the comfort of your couch.”efficacy · unsubstantiated
“Medical Grade”ingredient · unsubstantiated
“60 Day Money Back Guarantee”guarantee · substantiated
“Expert-recommended”ranking · unsubstantiated
“Trusted by 726,000+ customers and counting”social proof · unsubstantiated
Products featured
Wrinkle Retreat Light Therapy Face Maskhero
Kujola
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