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Solawave/Clinical Results/email teardown

Your confidence shouldn't have a billing cycle

How Solawave built this send — a clinical results email shipped as editorial / long-form on Tuesday at 7pm, carrying a 37% bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: SolawaveflowPreheader: “Why we started Solawave. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
37% off
Voice warmth
0.70
Sent
Tue · 7pm
Format
Editorial / long-form
How this send compares
  • 37% off — 14.5 points deeper than the tracked set average of 22.5% (this brand averages 39.2% when it discounts).
  • Voice warmth 0.69 for Solawave vs 0.70 across the set — right on the set median.
01

Message & creative

Message theme
Clinical Results
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Brand Origin Story
Hero headline
Clinical Results. On Your Clock.
Emotional appeal
aspiration
Calendar moment
Black Friday
02

Offer

Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
37% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.72
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Bring The Clinic Home”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
trk.solawave.co
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06

Send timing

Day
Tuesday
Local hour
7pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Red Light Therapy (630nm) — a science-backed wavelength to smooth the look of fine lines & support natural collagen.”efficacy · unsubstantiated
  • “Medical Grade”ingredient · unsubstantiated
  • “Expert Recommended”ranking · unsubstantiated
  • “726,000+ glowing transformations”social proof · unsubstantiated
  • “60 Day Money Back Guarantee”guarantee · substantiated
Products featured
  • Radiant Renewal Skincare Wand with Red Light Therapyhero
  • Solawave LED Face Mask
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.