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Soleil Toujours/Clean Ingredients/email teardown

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How Soleil Toujours built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 10am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Soleil ToujoursflowPreheader: “A little sunshine for your inbox ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.80
Sent
Tue · 10am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.80 for Soleil Toujours vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Welcome to Soleil Toujours!
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.72
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP WITH 10% OFF”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
30
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Tuesday
Local hour
10am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Mineral SPF with 20%+ Zinc Oxide”ingredient · substantiated
  • “70%+ Organic Sunscreen”ingredient · substantiated
  • “Water + Sweat Resistant for 80 Minutes”efficacy · substantiated
  • “Always Cruelty Free”sustainability · unsubstantiated
  • “Forever Consciously Clean”sustainability · unsubstantiated
  • “Clean, conscious, and incredibly effective”efficacy · unsubstantiated
Products featured
  • Clean Conscious Set + Protect Makeup Setting Spray SPF 50$42new
  • Brightening Eye Cream Mineral SPF 30$68bestseller
  • Daily Defense Moisturizer Mineral SPF 60$58bestseller
  • Daily Defense Mineral Body Lotion SPF 30$58bestseller
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.