kujolaEnter app

SOSKIN/Discount Led/email teardown

BEAUTY DAYS : jusqu'à -30% 🔥

How SOSKIN built this send — a discount led email shipped as product hero on Wednesday at 6pm, carrying a 30% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: SOSKINcampaignPreheader: “Profitez-en dès maintenant pour refaire votre routine estivale à prix doux ! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
30% off
Voice warmth
0.75
Sent
Wed · 6pm
Format
Product hero
How this send compares
  • 30% off — 7.5 points deeper than the tracked set average of 22.5% (this brand averages 20.0% when it discounts).
  • Voice warmth 0.75 for SOSKIN vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Routine
Hero headline
BEAUTY DAYS : jusqu'à -30%
Emotional appeal
fear of missing out
Calendar moment
Beauty Days
02

Offer

Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
30% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
Auto / none
Minimum spend
$49
Urgency
Deadline-led
Expires Mon, Jul 21, 2025
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Acheter”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: both
From alignment
Misaligned
Domain: subdomain
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
6pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Imaginés, conçus et fabriqués avec soin en France, au coeur de la Côte d'Azur”ingredient · unsubstantiated
  • “Meilleur Produit Pharma 2026 (par un jury de 100 consommateurs)”ranking · substantiated
  • “Hyaluronic Acid + Panthenol (Crème super hydratante)”ingredient · substantiated
  • “3% Niacinamide + Succinic Acid (Lait éclaircissant corps)”ingredient · substantiated
  • “SPF Low-Tox (Stick solaire SPF50+)”ingredient · unsubstantiated
Products featured
  • Crème super hydratante$23
  • Stick bonne mine SPF30$19bestseller
  • Lait éclaircissant corps$29
  • Stick solaire SPF50+$14
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.