How Starface built this send — a brand welcome + new customer discount email shipped as mixed / modular on Tuesday at 6am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.93 for Starface vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Brand Welcome + New Customer Discount
Creative format
Mixed / modular
Secondary: Plain-text
Secondary theme
Sms Cross Channel Signup
Hero headline
omg hi i'm big yellow! welcome 2 starface world ⭐
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.97
ClinicalWarm
Formality0.05
CasualFormal
Reader focus0.90
“We”“You”
Expressiveness0.95
RestrainedExuberant
Reading grade 4.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“shop starface”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Tuesday
Local hour
6am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Hydro-Starshero
Star Balm
Skincare
Bundles
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.