How Static Nails built this send β a new launch email shipped as product hero on Tuesday at 4pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Static Nails does discount it averages 71.0% off β 48.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.65 for Static Nails vs 0.70 across the set β a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
New Launch
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Summer Vacation
Hero headline
DESTINATION: Resort β Look your best on vacation with NEW tropical-inspired shades made for sun-drenched escapes.
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
No offer
Full-price email β no discount or incentive.
Depth
β
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
βWeββYouβ
Expressiveness0.72
RestrainedExuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action
Primary CTA
βSHOP NEW SHADESβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
βLasts up to 30 daysβefficacy Β· unsubstantiated
βClinically proven to give you stronger, longer nails in just 2 coatsβefficacy Β· substantiated
β5-in-1 formula that replaces your primer, color, top coat, strengthener, and growth treatmentβingredient Β· unsubstantiated
βBend and crack resistantβefficacy Β· unsubstantiated
Products featured
Hibiscus Heatnew
Glowmosanew
Beach Babenew
Ultra-Violetnew
Kujola
See how your brand compares β open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.