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STEEL Supplements/Welcome First Order Discount/email teardown

RE: Your Discount Code

How STEEL Supplements built this send — a welcome first order discount email shipped as product hero on Friday at 11pm, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: STEEL SupplementsflowPreheader: “Use it before it expires! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.50
Sent
Fri · 11pm
Format
Product hero
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.64 for STEEL Supplements vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Welcome First Order Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller Showcase
Hero headline
Don't forget to use your promo code [redacted] to GET 10% OFF your first order!
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Reminder
A mid-sale nudge — 'Still on', 'Don't miss'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.50
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
26
Multi-CTA layout
Primary destination URL
steel-supplements.attentivemail.com
No UTM tagging detected
Tracking domain
steel-supplements.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
11pm
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Forged in STEEL. Backed by Science. Made in the U.S.A.”ingredient · unsubstantiated
  • “SHREDDED-AF: Fat Loss | Appetite Control | Energy”efficacy · unsubstantiated
  • “ADABOLIC: Anabolic Primer | Muscle Hypertrophy | Fastest, Most Effective Formula to Offset a Catabolic State”efficacy · unsubstantiated
  • “ALPHA-AF: Anti-E | T-Booster”efficacy · unsubstantiated
  • “RESTED-AF: Promotes REM Sleep & GH Secretion”efficacy · unsubstantiated
Products featured
  • The Hypertrophy Packbestseller
  • SHREDDED-AFbestseller
  • ADABOLICbestseller
  • ALPHA-AFbestseller
  • AMPED-AFbestseller
  • RESTED-AFbestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.