How STEMREGEN® built this send — a ingredient science email shipped as editorial / long-form on Friday at 5pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
From: STEMREGEN®campaignPreheader: “How one plant reshaped stem cell science”
Offer
20% off
Voice warmth
0.55
Sent
Fri · 5pm
Format
Editorial / long-form
How this send compares
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 24.6% when it discounts).
Voice warmth 0.61 for STEMREGEN® vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Ingredient Science
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
The Plant That Changed How We Understand Stem Cells
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 11.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Read the Full Story”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing
Day
Friday
Local hour
5pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Within about two hours of taking Vahona, study participants showed a significant increase in circulating stem cells”efficacy · substantiated
“STEMREGEN® Release is a clinically tested blend of natural ingredients with Vahona (StemAloe®) at the core”ingredient · substantiated
“It supports stem cell release and migration, so your body has more of what it depends on for repair and renewal”efficacy · unsubstantiated
Products featured
STEMREGEN® Releasehero
STEMREGEN® Mobilize
STEMREGEN® Release Sport
Kujola
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