How Stila Cosmetics built this send — a bundle savings email shipped as product hero on Friday at 2pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.0% when it discounts).
Voice warmth 0.65 for Stila Cosmetics vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Savings
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Eye Color Personalization
Hero headline
Brown-Eyed Babe? 🤎
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.85
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Stay All Day® Waterproof Gel Eye Liner”efficacy · substantiated
“Stila is Leaping Bunny Certified”sustainability · substantiated
“Save 20% on the Brown Eyes Bundle”guarantee · unsubstantiated
Products featured
Brown Eyes Bundle$40hero
Stay All Day Waterproof Gel Eye Liner in Lionfish Bronze
Liqua-Play Eye Shadow in Cocoa Pop Matte
Blue Eyes Bundle
Green Eyes Bundle
Hazel Eyes Bundle
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.