How Stila Cosmetics built this send — a bogo promotion email shipped as product hero on Friday at 1pm, carrying a bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Stila Cosmetics does discount it averages 17.0% off — 5.5 points shallower than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.65 for Stila Cosmetics vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bogo Promotion
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Urgency Last Chance
Hero headline
BUY 2, GET 1 FREE
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP ALL CLASSICS”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
17
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Friday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
No explicit claims detected.
Products featured
Stay All Day Liquid Lipstickbestseller
Kitten Eye Shadow Compactbestseller
Huge Extreme Lash Mascarabestseller
Convertible Color Dual Cheek & Lip Creamnew
Calligraphy Lip Stain
Stay All Day Inkwear Liquid Eye Linerbestseller
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.