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Stila Cosmetics/Bogo Promotion/email teardown

Claim your FREE beauty fave, Stila Star 💖

How Stila Cosmetics built this send — a bogo promotion email shipped as mixed / modular on Tuesday at 1pm, carrying a bogo offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Stila CosmeticscampaignPreheader: “Time is running out! Use code [redacted] ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
BOGO
Voice warmth
0.60
Sent
Tue · 1pm
Format
Mixed / modular
How this send compares
  • When Stila Cosmetics does discount it averages 17.0% off — 5.5 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.65 for Stila Cosmetics vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bogo Promotion
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Classic Bestsellers
Hero headline
BUY 2, GET 1 FREE — Stila Classics
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
BOGO
Buy one get one, or other multi-buy deals.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Carries exclusions
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06

Send timing

Day
Tuesday
Local hour
1pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Stay All Day® — long-wear positioning implied by product name”efficacy · unsubstantiated
Products featured
  • Stay All Day® Liquid Lipstickbestseller
  • HUGE™ Extreme Lash Mascarabestseller
  • Calligraphy Lip Stainbestseller
  • Kitten Eye Shadow Compactbestseller
  • Convertible Color™ Dual Lip & Cheek Creambestseller
  • Stay All Day® InkWear™ Liquid Eye Linerbestseller
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.