How Stila Cosmetics built this send โ a eye color personalization email shipped as product hero on Wednesday at 12pm, carrying a 20% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off โ 2.5 points shallower than the tracked set average of 22.5% (this brand averages 17.0% when it discounts).
Voice warmth 0.65 for Stila Cosmetics vs 0.70 across the set โ a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Eye Color Personalization
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bundle Savings
Hero headline
Blue-Eyed Beauty? This set was made just for you.
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
Carries exclusions
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.85
โWeโโYouโ
Expressiveness0.65
RestrainedExuberant
Reading grade 6.0 โ the approximate US reading level of the body copy.
04
Call to action
Primary CTA
โSHOP NOWโ
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words โ 'Shop now', 'Add to bag'.
CTA count
19
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint ยท Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, privacy link
06
Send timing
Day
Wednesday
Local hour
12pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
โStila is Leaping Bunny Certifiedโsustainability ยท substantiated
โYou save 20%!โefficacy ยท unsubstantiated
Products featured
Blue Eyes Bundle - Travel Editionhero
Brown Eyes Bundle
Green Eyes Bundle
Hazel Eyes Bundle
Kujola
See how your brand compares โ open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails โ we don't rank or score.