How Stream2Sea built this send — a sustainability email shipped as editorial / long-form on Monday at 4am, carrying a spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.75 for Stream2Sea vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
3 things worth knowing before Ocean Month ends
Emotional appeal
trust
Calendar moment
Ocean Month
02
Offer
Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$25
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“READ THE BLOG >”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Monday
Local hour
4am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Reef-Safer™ is a standard, not just a marketing phrase”ingredient · substantiated
“96% (implied from visible prices/codes context — not directly a claim; disregarded)”efficacy · unsubstantiated
“Rigorous testing and continuous improvement to minimize environmental impact”sustainability · substantiated
“Satisfaction Guarantee”guarantee · substantiated
Products featured
Reef-Safer™ Sunscreenhero
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.