Stream2Sea/Loyalty Rewards/email teardown

Join Our Rewards Program

How Stream2Sea built this send — a loyalty rewards email shipped as editorial / long-form on Thursday at 2pm, carrying a $10 loyalty points offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Stream2SeacampaignPreheader: “Every dollar spent = 10 points! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
$10 off
Voice warmth
0.75
Sent
Thu · 2pm
Format
Editorial / long-form
How this send compares
  • Voice warmth 0.75 for Stream2Sea vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Loyalty Rewards
Creative format
Editorial / long-form
Secondary: Plain-text
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
ECOCONCIOUS LIVING IS REWARDING
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Loyalty points
Bonus rewards points (e.g. "earn 2× points") instead of money off.
Depth
$10 off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 10.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Find Out More”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
12
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06

Send timing

Day
Thursday
Local hour
2pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • All Stream2Sea products are made in our manufacturing facility in Bowling Green, FL — complete quality control guaranteeing no cross-contamination with dangerous chemicals.ingredient · substantiated
  • Stream2Sea products have been thoroughly tested in third-party labs to ensure sunscreens are safe for you and for our planet.efficacy · substantiated
  • Reef Safer — rigorous testing and continuous improvement to minimize environmental impact.sustainability · substantiated
  • Woman-Owned, Veteran-Operated, Made in USA.ingredient · unsubstantiated
Products featured
  • Sunscreen
  • Lip Balm
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.