How Stream2Sea built this send — a sustainability email shipped as editorial / long-form on Friday at 2pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.75 for Stream2Sea vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Clean Ingredients
Hero headline
The Importance of Reef Safer*
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 11.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“LEARN MORE”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Friday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“We were the first – and as far as we know, are still the only – sunscreen manufacturer to have products that are tested and proven safe for freshwater fish, saltwater fish, and even coral larvae.”efficacy · substantiated
“Stream2Sea products have been thoroughly tested in third-party labs to ensure that our sunscreens are safe for you and for our planet.”efficacy · substantiated
“Rolling Stone: Best Overall – The Best Eco-friendly Reef-Safe Sunscreen, 4 Years in a Row!”ranking · substantiated
“As of Summer 2021, all Stream2Sea products are made in our manufacturing facility in Bowling Green, FL, guaranteeing no cross-contamination with dangerous chemicals.”ingredient · substantiated
Products featured
Water Sport Sunscreen SPF 30hero
Sport Sunscreen SPF 40 (Tin)
Leave-In Conditioner
Mini SPF 40 Sunscreen Tin (2 Pack)$14
Every Day Shimmer Mineral Sunscreen$29
EcoStick Sunscreen For Kids (w/ Eco-Safe Zinc)$15
Daily Hydration BB Cream$19
Kujola
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