How Stream2Sea built this send — a clean ingredients email shipped as editorial / long-form on Monday at 2pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.75 for Stream2Sea vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Editorial / long-form
Secondary: User-generated
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
The Story & Science Behind Stream2Sea
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.45
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 11.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Learn More”
Destination
Content / blog
Links to a blog, journal, or how-to article.
Verb framing
Learn / Read
Learning words — 'Learn how', 'Read more'.
CTA count
16
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Monday
Local hour
2pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Only sunscreen on the market tested and proven safe for freshwater fish, saltwater fish and coral larvae”efficacy · substantiated
“Products tested in third-party labs to ensure sunscreens are safe for you and the planet”efficacy · substantiated
“Octocrylene degrades to benzophenone, a known carcinogen”ingredient · substantiated
“Benzene found in nearly one-third of sunscreen products tested by a laboratory”ingredient · substantiated
“All Stream2Sea products made in their own manufacturing facility in Bowling Green, FL (as of Summer 2021)”efficacy · substantiated
“Products are biodegradable”sustainability · unsubstantiated
“Reef Safer — tested and proven safer for marine ecosystems”efficacy · substantiated
“Woman-Owned, Veteran-Operated, Made in USA”ranking · unsubstantiated
Products featured
Sport Sunscreen SPF 40hero
Leave-In Conditioner
Water Sport Ear Rinse
Mask Defog
Mini SPF 40 Sunscreen Tin (2 Pack)$14
Every Day Shimmer Mineral Sunscreen$29
EcoStick Sunscreen For Kids (w/ Eco-Safe Zinc)$15
Daily Hydration BB Cream$19
Kujola
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