Welcome to Stream2Sea – Reef Safer* Products for You!
How Stream2Sea built this send — a sustainability email shipped as mixed / modular on Tuesday at 7am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Voice warmth 0.75 for Stream2Sea vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Clean Ingredients
Hero headline
Welcome to Reef Safer Sunscreens & Skincare
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.88
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.75
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Use Your Coupon Code Here”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
24
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: reject
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06
Send timing
Day
Tuesday
Local hour
7am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“100% Mineral Actives: No Oxybenzone, Avobenzone, Octinoxate and Octocrylene”ingredient · substantiated
“Reef Safer* – rigorous testing and continuous improvement to minimize environmental impact”sustainability · substantiated
“Safe for Your Body: No Silicones, Preservatives, Parabens, Phthalates, SLS/SLES”ingredient · unsubstantiated
“Readily Biodegradable in Fresh & Salt Water, Sustainable Low Eco Impact Packaging”sustainability · unsubstantiated
“Organic Antioxidant Blend that Protects, Nourishes and Restores Even the Most Sensitive Skin”efficacy · unsubstantiated
“Tested & Proven Safe”efficacy · unsubstantiated
Products featured
Every Day Active Mineral Sunscreen SPF 45bestseller
Mask Defogbestseller
Leave-In Conditionerbestseller
Water Sport Sunscreen SPF 30bestseller
Kujola
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