SUBTL. / Free Shipping / email teardown
Last call for free shipping! How SUBTL. built this send — a free shipping email shipped as mixed / modular on Tuesday at 6am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Tue, Jun 30, 2026 From: SUBTL. campaign Preheader: “This offer expires soon. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
How this send compares
When SUBTL. does discount it averages 31.0% off — 8.5 points deeper than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.79 for SUBTL. vs 0.70 across the set — a warmer, more human register than the average competitor. 01
Message & creative Message theme
Free Shipping
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Bestseller Discovery
Hero headline
Did somebody say free shipping?
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Urgency
Deadline-led
Expires Invalid Date
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.65
“We” “You”
Expressiveness 0.70
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“Clean, refillable, lightweight formulas” ingredient · unsubstantiated “Free lid, base, and mini brush with every order” guarantee · substantiated “Free concealer exchanges” guarantee · substantiated “Free US shipping on orders $65+” guarantee · substantiated Products featured
Eyeshadow Duos bestseller Starter Stak Deluxe bestseller Starter Stak bestseller Cream Concealer bestseller Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from SUBTL. → All free shipping emails → All Free shipping offers →