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SUBTL./Routine Education/email teardown

Not sure which Stak to choose?

How SUBTL. built this send — a routine education email shipped as product hero on Saturday at 6am, carrying a 31% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: SUBTL.flowPreheader: “Try our best-selling Starter Stak and save 31%. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
31% off
Voice warmth
0.80
Sent
Sat · 6am
Format
Product hero
How this send compares
  • 31% off — 8.5 points deeper than the tracked set average of 22.5% (this brand averages 31.0% when it discounts).
  • Voice warmth 0.79 for SUBTL. vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Routine Education
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Discount Led
Hero headline
Not sure where to start? Our Starter Stak has your back.
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
31% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.80
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.65
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Start Stak-ing”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address, preference center
06

Send timing

Day
Saturday
Local hour
6am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “5 best-selling products and shades designed to take the guesswork out of your morning routine.”efficacy · unsubstantiated
  • “Best-selling Starter Stak”social proof · unsubstantiated
  • “Save 31%”efficacy · substantiated
Products featured
  • Starter Stakbestseller
  • Cream Concealer
  • Bronzing Balm
  • Powder Highlighter
  • Lip and Cheek
  • Shine Control Powder
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.