Sucreabeille/Discount Led/email teardown

Deal of the Day: Carry On My Wayward Scents πŸ‘»

How Sucreabeille built this send β€” a discount led email shipped as product hero on Friday at 8pm, carrying a 61% spend threshold offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: SucreabeillecampaignPreheader: β€œFree US Shipping $25+ Orders! ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
61% off
Voice warmth
0.88
Sent
Fri Β· 8pm
Format
Product hero
How this send compares
  • 61% off β€” 38.5 points deeper than the tracked set average of 22.5% (this brand averages 57.3% when it discounts).
  • Voice warmth 0.85 for Sucreabeille vs 0.70 across the set β€” a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Discount Led
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Community
Hero headline
Carry On My Wayward Scents – 12 Days of Deals Day #3
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Spend threshold
Spend a set amount to earn a reward or perk.
Depth
61% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$25
Urgency
Deadline-led
Expires Invalid Date
03

Voice & tone

Warmth0.88
ClinicalWarm
Formality0.15
CasualFormal
Reader focus0.75
β€œWeβ€β€œYou”
Expressiveness0.90
RestrainedExuberant

Reading grade 7.0 β€” the approximate US reading level of the body copy.

04

Call to action

Primary CTA
β€œShop New Releases”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words β€” 'Shop now', 'Add to bag'.
CTA count
20
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint Β· Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
preference center
06

Send timing

Day
Friday
Local hour
8pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • β€œAll six scents in our Supernatural Collection are back as 10ml rollerballs for TODAY ONLY”efficacy Β· unsubstantiated
  • β€œJoin for as little as $5/month and get so many perks”guarantee Β· substantiated
Products featured
  • Supernatural Collection 10ml Rollerballs (set of 6)$100hero
  • Supernatural Collection 10ml Rollerball (single)$20
  • Melted Snow Conenew
  • Watermelon Bubblegumnew
  • The 13th Hour
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β€” we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed β€” it is not part of the indexed analysis above.