How Summer Fridays built this send — a gift with purchase email shipped as product hero on Sunday at 1pm, carrying a 40% gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
40% off — 17.5 points deeper than the tracked set average of 22.5% (this brand averages 40.0% when it discounts).
Voice warmth 0.75 for Summer Fridays vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Essentials
Hero headline
Two Gifts Just For You
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
40% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$75
Urgency
Deadline-led
Expires Mon, Jul 6, 2026
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
ctrk.klclick.com
No UTM tagging detected
Tracking domain
ctrk.klclick.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
postal address
06
Send timing
Day
Sunday
Local hour
1pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“CC Me Serum® with Vitamin C + Niacinamide”ingredient · substantiated
“Mini ShadeDrops® SPF 50 Mineral Milk Sunscreen”efficacy · substantiated
Products featured
Jet Lag Mask® + Moisturizerbestseller
CC Me Serum® with Vitamin C + Niacinamide
Gentle Reset™ Daily Exfoliating Pads
Mini ShadeDrops® SPF 50 Mineral Milk Sunscreennew
Dream Lip Oil Warm Beigenew
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.