How Summer Solace built this send — a clean ingredients email shipped as mixed / modular on Tuesday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.80 for Summer Solace vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Sustainability
Refills, packaging, sourcing, and environmental commitments.
Hero headline
Welcome to the Family & Your New Home for Nourishment From Pasture to Palm™
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 23, 2026
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.70
RestrainedExuberant
Reading grade 9.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“EXPLORE NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
36
Multi-CTA layout
Primary destination URL
trk.summersolacetallow.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“only regenerative suet tallow brand on the market”ranking · unsubstantiated
“We never use seed oils, synthetic fragrances, or palm oil”ingredient · substantiated
“formulas rely on nutrient-rich animal fats, organic botanicals, and pure essential oils”ingredient · substantiated
“handcrafted in Oakland, California, using organic, locally sourced ingredients from Northern California farmers, ranchers, and foragers”ingredient · unsubstantiated
“Your purchase directly supports regenerative agriculture—practices that go beyond sustainable to restore ecosystems, draw down carbon, and protect our planet's future”sustainability · unsubstantiated
Chef & Gardener's Healing Balm – Rosemary, Myrrh & Tea Tree
Cacao Rose – Lip, Brow & Cuticle Balm
Souchong Debut – Tallow Candle with Black Tea Absolute & Vetiver | 6 oz
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.