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Summer Solace/Clean Ingredients/email teardown

Your Welcome Offer Will Expire Soon!

How Summer Solace built this send — a clean ingredients email shipped as mixed / modular on Thursday at 8am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Summer SolaceflowPreheader: “Unlock Your 10% Off Code Now ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
10% off
Voice warmth
0.70
Sent
Thu · 8am
Format
Mixed / modular
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
  • Voice warmth 0.80 for Summer Solace vs 0.70 across the set — a warmer, more human register than the average competitor.
01

Message & creative

Message theme
Clean Ingredients
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Discount Led
Hero headline
Don't Forget Your 10% Off!
Emotional appeal
trust
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
[redacted]
Minimum spend
None
Urgency
Deadline-led
Expires Thu, Jul 23, 2026
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 9.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“TAKE THE QUIZ”
Destination
Quiz / diagnostic
Links to a skin quiz or routine finder.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
27
Multi-CTA layout
Primary destination URL
trk.summersolacetallow.com
No UTM tagging detected
Tracking domain
—
ESP fingerprint · Unknown
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link, preference center
06

Send timing

Day
Thursday
Local hour
8am
Send type
flow
Flow: welcome
07

Claims & products

Claims extracted
  • “Naturally rich in vitamins A, D, E, K & B12, plus CLA”ingredient · unsubstantiated
  • “Mimics skin's natural oils for deep, fast absorption”efficacy · unsubstantiated
  • “Strengthens the skin barrier & supports collagen”efficacy · unsubstantiated
  • “Anti-inflammatory, antibacterial & antioxidant-rich”ingredient · unsubstantiated
  • “Especially soothing for sensitive skin, eczema & rosacea”efficacy · unsubstantiated
  • “Fully traceable, locally focused supply chain”sustainability · unsubstantiated
Products featured
  • Flora Iris – Tallow Candle with Orris & Palo Santo | 6 oz
  • Desert Rose – Red Clay Bar Soap | Floral & Cacao Butter Infused
  • Pure Unscented – Family Size Tallow Balm | 11.5 oz Bulk in Clear Glass
  • The Facial Collection | Radiant Tallow Skincare Ritual
Kujola

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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.