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Sunnamusk UK/Bundle Discount/email teardown

Discover the Perfect Pair this season ✨

How Sunnamusk UK built this send — a bundle discount email shipped as mixed / modular on Tuesday at 9am, carrying a 25% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Sunnamusk LondoncampaignPreheader: “Enjoy 25% off your Perfect Pair ✨ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
25% off
Voice warmth
0.60
Sent
Tue · 9am
Format
Mixed / modular
How this send compares
  • 25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
  • Voice warmth 0.67 for Sunnamusk UK vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Bundle Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Scent Layering
Hero headline
Your Favourite Scent, Amplified
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.55
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“Build The Perfect Pair”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06

Send timing

Day
Tuesday
Local hour
9am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Pair any Eau de Parfum with a Perfume Oil to create a richer, longer-lasting scent experience”efficacy · unsubstantiated
  • “Over 8,000+ Trustpilot reviews”social proof · substantiated
Products featured
  • Night Illusion EDP
  • Night Illusion Fragrance Oil
  • Abid Ambre EDP
  • Abid Ambre Fragrance Oil
  • Golden Dust Elixir
  • Golden Dust Fragrance Oil
  • Amber Rose EDP
  • Amber Rose Fragrance Oil
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.