How Sunnamusk UK built this send — a win back / re engagement email shipped as mixed / modular on Tuesday at 8am, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Sunnamusk UK does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.67 for Sunnamusk UK vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Win Back / Re Engagement
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Timeless Fragrance Heritage
Hero headline
It's been a while
Emotional appeal
belonging
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.65
ClinicalWarm
Formality0.60
CasualFormal
Reader focus0.55
“We”“You”
Expressiveness0.45
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
8am
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“TRUSTED 4.4 ★ RATING — Over 3.9K (5★) reviews on Trustpilot”social proof · substantiated
“FREE RETURNS within 30 days”guarantee · unsubstantiated
“FREE DELIVERY on UK orders over £60”guarantee · unsubstantiated
Products featured
Khalifa Bakhoor
Aura Glass Burner
Orient Burner Bundle
Unisex Perfume Oil Gift Set
Men's Perfume Oil Gift Set
Qilada Glass Burner for Bakhoor
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.