How Sunnamusk UK built this send — a bundle discount email shipped as mixed / modular on Tuesday at 9am, carrying a 25% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
25% off — 2.5 points deeper than the tracked set average of 22.5% (this brand averages 25.0% when it discounts).
Voice warmth 0.67 for Sunnamusk UK vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Bundle Discount
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Scent Layering
Hero headline
Your Favourite Scent, Amplified
Emotional appeal
aspiration
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
25% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.60
ClinicalWarm
Formality0.65
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.55
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Build The Perfect Pair”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
25
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
privacy link
06
Send timing
Day
Tuesday
Local hour
9am
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“Pair any Eau de Parfum with a Perfume Oil and enjoy 25% off both. Discount applied automatically at checkout. No code.”guarantee · substantiated
“Choose any Eau de Parfum and Perfume Oil to create a richer, longer-lasting scent experience.”efficacy · unsubstantiated
Products featured
Night Illusion EDP
Night Illusion Fragrance Oil
Abid Ambre EDP
Abid Ambre Fragrance Oil
Golden Dust Elixir
Golden Dust Fragrance Oil
Amber Rose EDP
Amber Rose Fragrance Oil
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.