How Sunnamusk UK built this send — a win back / re engagement email shipped as mixed / modular on Tuesday at 5pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
When Sunnamusk UK does discount it averages 25.0% off — 2.5 points deeper than the set average of 22.5%. This send itself carries no offer.
Voice warmth 0.67 for Sunnamusk UK vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Win Back / Re Engagement
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Timeless Fragrance Heritage
Hero headline
there, It's been a while
Emotional appeal
belonging
Calendar moment
Valentine's Day
Mid-February gifting moment.
02
Offer
Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.75
ClinicalWarm
Formality0.55
CasualFormal
Reader focus0.80
“We”“You”
Expressiveness0.50
RestrainedExuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
21
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: none
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
5pm
Send type
flow
Flow: win back
07
Claims & products
Claims extracted
“TRUSTED 4.4 ★ RATING — Over 3.9K (5★) reviews on Trustpilot”social proof · substantiated
“FREE DELIVERY on UK orders over £60”guarantee · substantiated
“FREE RETURNS within 30 days”guarantee · substantiated
Products featured
Soft Paradise Fragrance Oil
Khalifa Bakhoor
Sunnamusk Umbrella
Valentine's Love Letter
Soft Paradise Gift Set
Soft Paradise Scented Candle
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.