How Sun Patch built this send — a clinical protection + ingredient science email shipped as mixed / modular on Tuesday at 10am, carrying a 10% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 10.0% when it discounts).
Voice warmth 0.72 for Sun Patch vs 0.70 across the set — a warmer, more human register than the average competitor.
01
Message & creative
Message theme
Clinical Protection + Ingredient Science
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Welcome + Signup Offer
Hero headline
You're officially a Glow Getter ✨
Emotional appeal
belonging
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
[redacted]
Minimum spend
None
Urgency
None
03
Voice & tone
Warmth0.85
ClinicalWarm
Formality0.25
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.80
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“Shop Now”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
9
Multi-CTA layout
Primary destination URL
ctrk.klclick1.com
No UTM tagging detected
Tracking domain
ctrk.klclick1.com
ESP fingerprint · Klaviyo
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: subdomain
Footer hygiene
Minimal
06
Send timing
Day
Tuesday
Local hour
10am
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“UPF 50+ — the highest sun protection rating awarded”efficacy · substantiated
“Blocks 98% UVA/UVB rays”efficacy · substantiated
“Dermatologist approved — hypoallergenic + approved by a panel of dermatologists”efficacy · substantiated
“Patented material delivers the highest UPF 50+ protection without breaking down, rubbing off, or needing constant reapplication”ingredient · substantiated
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.