Ends tonight: Don't miss out on 20% off your first subscription order
How Supergoop! built this send — a subscribe and save email shipped as product hero on Sunday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 18.8% when it discounts).
Voice warmth 0.66 for Supergoop! vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Subscribe And Save
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Discount Led
Hero headline
LAST CHANCE: 20% Off Your First Subscription Purchase
Emotional appeal
fear of missing out
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03
Voice & tone
Warmth0.50
ClinicalWarm
Formality0.40
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.65
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Sunday
Local hour
4pm
Send type
campaign
One-off campaign
07
Claims & products
Claims extracted
“A weightless mist that sprays clear on wet or dry skin.”efficacy · unsubstantiated
“100% invisible broad spectrum SPF for every skin tone.”efficacy · unsubstantiated
“Mineral shine-controlling broad spectrum SPF with a soft matte finish.”efficacy · unsubstantiated
“Antioxidant Body Mist with Vitamin C”ingredient · unsubstantiated
Products featured
PLAY Antioxidant Body Mist SPF 50 Whipped Coconutbestseller
Unseen Sunscreen SPF 50bestseller
Mineral Mattescreen SPF 40 Golden Hourbestseller
PLAY Everyday Face Lotion SPF 50bestseller
PLAY Everyday Sunscreen Stick SPF 50bestseller
PLAY Lip Balm SPF 30bestseller
Kujola
See how your brand compares — open Kujola
Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.