Supergoop! / Free Shipping / email teardown
FREE shipping on summer SPF for a limited time only ☀️ How Supergoop! built this send — a free shipping email shipped as mixed / modular on Thursday at 3pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Thu, Jul 9, 2026 From: Supergoop! campaign Preheader: “Stock up before it’s over ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
When Supergoop! does discount it averages 18.8% off — 3.8 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.66 for Supergoop! vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Free Shipping
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Spf
Hero headline
SPF SHIPPED FREE ON ALL ORDERS FOR A LIMITED TIME
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Mon, Jul 13, 2026
03
Voice & tone Formality 0.30
Casual Formal
Reader focus 0.60
“We” “You”
Expressiveness 0.80
Restrained Exuberant
Reading grade 6.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“A weightless mist that sprays clear on wet or dry skin” efficacy · unsubstantiated “Lightweight, water and sweat resistant broad spectrum SPF for every day” efficacy · unsubstantiated “A glow-boosting broad spectrum SPF that works as a primer” efficacy · unsubstantiated “Broad Spectrum Sunscreen SPF 50 PA++++ Water & Sweat Resistant (80 minutes)” efficacy · substantiated “With Vitamin C (Play Mist)” ingredient · substantiated “With Sunflower Extract (Play Everyday Lotion)” ingredient · substantiated Products featured
Play Mist SPF 50 (Whipped Coconut) new Play Everyday Lotion SPF 50 Glowscreen SPF 40 Sunrise Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Supergoop! → All free shipping emails → All Free shipping offers → Summer kickoff sends →