Supergoop! / Brand Education / email teardown
Get to know us π How Supergoop! built this send β a brand education email shipped as editorial / long-form on Saturday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Sat, Jul 4, 2026 From: Supergoop! flow Preheader: βMakers of your favorite sunscreen Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν Ν β
Format
Editorial / long-form
How this send compares
When Supergoop! does discount it averages 18.8% off β 3.8 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.66 for Supergoop! vs 0.70 across the set β a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Brand Education
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Spf Expertise
Hero headline
EXPERTS IN SPFβ’
Calendar moment
Evergreen
Not tied to a seasonal window.
02
Offer Mechanic
No offer
Full-price email β no discount or incentive.
Promo phase
Not a promo
No offer in the email.
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.45
βWeβ βYouβ
Expressiveness 0.72
Restrained Exuberant
Reading grade 7.0 β the approximate US reading level of the body copy.
04
Call to action Primary CTA
βSTART EXPLORINGβ
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words β 'Explore', 'See the edit', 'Discover'.
CTA count
25
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint Β· Attentive
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
flow
Flow: welcome
07
Claims & products Claims extracted
βSince day one, we've been on a mission to change the way the world thinks about and uses sunscreenβ efficacy Β· unsubstantiated βWe make sunscreen performβ efficacy Β· unsubstantiated βTransformed traditional sticky goop into simple, everyday joyβ efficacy Β· unsubstantiated βPLAY Antioxidant Body Mist SPF 50 with Vitamin C β Broad Spectrum Sunscreen SPF 50 PA++++, Water & Sweat Resistant (80 minutes)β ingredient Β· substantiated βGlow Gloss SPF 40 β Broad Spectrum Sunscreen SPF 40 PA+++β ingredient Β· substantiated Products featured
PLAY Everyday Lotion SPF 50 $58 PLAY Antioxidant Body Mist SPF 50 with Vitamin C $72 Glow Gloss SPF 40 Lip Balm $22 Kujola
See how your brand compares β open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails β we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed β it is not part of the indexed analysis above.
More from Supergoop! β All brand education emails β