kujolaEnter app

Supergoop!/Summer Activity/email teardown

Home or on the go, this set covers it all

How Supergoop! built this send — a summer activity email shipped as product hero on Wednesday at 4pm, carrying a 10% bundle / set offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Supergoop!campaignPreheader: “The PLAY duo for every summer activity | Plus, FREE shipping on orders $50+ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
10% off
Voice warmth
0.75
Sent
Wed · 4pm
Format
Product hero
How this send compares
  • 10% off — 12.5 points shallower than the tracked set average of 22.5% (this brand averages 18.8% when it discounts).
  • Voice warmth 0.66 for Supergoop! vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Summer Activity
Creative format
Product hero
Secondary: Editorial / long-form
Secondary theme
Bundle Value
Hero headline
PLAY HOME & AWAY SET — SPF THAT WORKS WHILE YOU PLAY
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Bundle / set
Sets and kits priced below buying each item alone.
Depth
10% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Sweat-resistant SPF that stays in play through every set”efficacy · unsubstantiated
  • “Broad-spectrum protection that goes the distance”efficacy · unsubstantiated
  • “Water Resistant (80 minutes)”efficacy · substantiated
  • “With Sunflower Extract”ingredient · substantiated
  • “$76 VALUE for $68.40”social proof · substantiated
Products featured
  • PLAY Everyday Lotion SPF 50 (18 fl oz)hero
  • PLAY Everyday Lotion SPF 50 (2.4 fl oz)hero
  • PLAY Home & Away Set$68hero
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.