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Supergoop!/Brand Differentiation/email teardown

It’s not sunscreen, it’s Supergoop!

How Supergoop! built this send — a brand differentiation email shipped as editorial / long-form on Wednesday at 3pm, carrying a full-price send (no offer). Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Supergoop!campaignPreheader: “Discover more obsession-worthy SPF ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Full price
Voice warmth
0.75
Sent
Wed · 3pm
Format
Editorial / long-form
How this send compares
  • When Supergoop! does discount it averages 18.8% off — 3.8 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.66 for Supergoop! vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Brand Differentiation
Creative format
Editorial / long-form
Secondary: Product hero
Secondary theme
Spf Education
Hero headline
IT'S NOT SUNSCREEN, IT'S SUPERGOOP!
Emotional appeal
aspiration
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
No offer
Full-price email — no discount or incentive.
Depth
—
Promo phase
Not a promo
No offer in the email.
Promo code
Auto / none
Minimum spend
None
Urgency
None
03

Voice & tone

Warmth0.75
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.70
“We”“You”
Expressiveness0.80
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“FIND THE SPF THAT'S RIGHT FOR YOU”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Discover / Explore
Browsing words — 'Explore', 'See the edit', 'Discover'.
CTA count
25
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Wednesday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Formulas to keep you glowing, protected, and comfortable in your coverage”efficacy · unsubstantiated
  • “Sun protection that feels different because it is different”efficacy · unsubstantiated
  • “Broad Spectrum Sunscreen SPF 50 PA++++”ingredient · substantiated
  • “Water & Sweat Resistant (80 minutes)”efficacy · substantiated
Products featured
  • Unseen Sunscreen SPF 50
  • Play Everyday Lotion SPF 50
  • Glowscreen Sunrise SPF 40
  • Glow Oil SPF
Kujola

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.