Supergoop!/Gift With Purchase/email teardown

Last chance: FREE mini Glow Oil with orders $75+

How Supergoop! built this send — a gift with purchase email shipped as product hero on Saturday at 3pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Supergoop!campaignPreheader: “This offer won't last — grab yours before it's gone ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Offer
Gift with purchase
Voice warmth
0.65
Sent
Sat · 3pm
Format
Product hero
How this send compares
  • When Supergoop! does discount it averages 18.8% off 3.8 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.66 for Supergoop! vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Gift With Purchase
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Summer Spf
Hero headline
Build your cart to unlock your free glowy SPF
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Last chance
A deadline push — 'Ends tonight', 'Final hours'.
Promo code
Auto / none
Minimum spend
$75
Urgency
Deadline-led
Expires Sat, Jun 27, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.35
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.70
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Saturday
Local hour
3pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • Easy spray protection for every outdoor adventureefficacy · unsubstantiated
  • Your sunkissed glow, protected all seasonefficacy · unsubstantiated
  • 3 Summery Scentsingredient · substantiated
  • Water & Sweat Resistant (80 minutes)efficacy · substantiated
Products featured
  • Play Antioxidant Body Mist SPF 50
  • Glowscreen SPF 40
  • Mini Glow Oilnew
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.