Supergoop! / Free Shipping + Gift With Purchase / email teardown
Shipping on us + free SPF ☀️ How Supergoop! built this send — a free shipping + gift with purchase email shipped as mixed / modular on Wednesday at 4pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
Wed, Jun 24, 2026 From: Supergoop! campaign Preheader: “For a limited time only ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
How this send compares
When Supergoop! does discount it averages 18.8% off — 3.8 points shallower than the set average of 22.5% . This send itself carries no offer. Voice warmth 0.66 for Supergoop! vs 0.70 across the set — a cooler, more clinical register than the average competitor. 01
Message & creative Message theme
Free Shipping + Gift With Purchase
Creative format
Mixed / modular
Secondary: Product hero
Secondary theme
Summer Sun Protection
Hero headline
FREE SHIPPING ON EVERY ORDER
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Promo phase
Launch
The sale opens and the main offer is shown.
Urgency
Deadline-led
Expires Sat, Jun 27, 2026
03
Voice & tone Formality 0.35
Casual Formal
Reader focus 0.75
“We” “You”
Expressiveness 0.60
Restrained Exuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
06
Send timing Send type
campaign
One-off campaign
07
Claims & products Claims extracted
“100% invisible protection for every summer day” efficacy · unsubstantiated “Nourished & protected skin (before/after imagery)” efficacy · unsubstantiated “Water & Sweat Resistant (40 minutes) — Unseen Sunscreen SPF 50” ingredient · substantiated “Water Resistant (80 minutes) — Glow Oil” ingredient · substantiated Products featured
Unseen Sunscreen SPF 50 hero Glowscreen SPF 40 Golden Hour Glow Oil SPF 50 (Mini) new Kujola
See how your brand compares — open Kujola Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.
Open Kujola 08
The creative The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.
More from Supergoop! → All free shipping + gift with purchase emails → All Gift with purchase offers → Summer kickoff sends →