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Supergoop!/Efficacy Led Spf/email teardown

The lotion that solves everything you don’t like about SPF

How Supergoop! built this send — a efficacy led spf email shipped as product hero on Tuesday at 4pm, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Supergoop!campaignPreheader: “Open to discover PLAY Everyday Lotion | Plus, FREE shipping on orders $50+ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Free shipping
Voice warmth
0.65
Sent
Tue · 4pm
Format
Product hero
How this send compares
  • When Supergoop! does discount it averages 18.8% off — 3.8 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.66 for Supergoop! vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Efficacy Led Spf
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Launch
Hero headline
PLAY Smoothly
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$50
Urgency
None
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.60
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 7.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
13
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Tuesday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “A smooth, water and sweat resistant SPF that delivers 24-hour hydration”efficacy · substantiated
  • “Leaves no white cast on any skin tone”efficacy · unsubstantiated
  • “Based on an independent clinical study with 33 participants after 24 hours”efficacy · substantiated
  • “With Sunflower Extract”ingredient · unsubstantiated
Products featured
  • PLAY Everyday Lotion SPF 50 Pumphero
  • PLAY Everyday Lotion SPF 50 Refill Pouch
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.