kujolaEnter app

Supergoop!/Free Shipping/email teardown

Want SPF shipped FREE?

How Supergoop! built this send — a free shipping email shipped as product hero on Friday at 12am, carrying a free shipping offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Supergoop!campaignPreheader: “Enjoy with every order. No minimum spend. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ”
Offer
Free shipping
Voice warmth
0.70
Sent
Fri · 12am
Format
Product hero
How this send compares
  • When Supergoop! does discount it averages 18.8% off — 3.8 points shallower than the set average of 22.6%. This send itself carries no offer.
  • Voice warmth 0.66 for Supergoop! vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Free Shipping
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
New Launch
Hero headline
SPF SHIPPED FREE
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Free shipping
Free or upgraded shipping, often once you spend enough.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$0
Urgency
Deadline-led
Expires Mon, Jul 13, 2026
03

Voice & tone

Warmth0.70
ClinicalWarm
Formality0.30
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.75
RestrainedExuberant

Reading grade 6.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Collection
Links to a category or a grid of products.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
15
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Friday
Local hour
12am
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “A weightless mist that sprays clear on wet or dry skin”efficacy · unsubstantiated
  • “Lightweight, water and sweat resistant broad spectrum SPF for every day”efficacy · unsubstantiated
  • “A glow-boosting broad spectrum SPF that works as a primer”efficacy · unsubstantiated
  • “With Vitamin C (Play Mist)”ingredient · unsubstantiated
  • “With Sunflower Extract (Play Everyday Lotion)”ingredient · unsubstantiated
Products featured
  • Play Mist SPF 50 Whipped Coconutnew
  • Play Everyday Lotion SPF 50
  • Glowscreen SPF 40 Sunrise
Kujola

See how your brand compares — open Kujola

Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.

Open Kujola
08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.