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Supergoop!/Routine / education/email teardown

You put on SPF, but did you reapply?

How Supergoop! built this send — a routine / education email shipped as mixed / modular on Sunday at 4pm, carrying a gift with purchase offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.

From: Supergoop!campaignPreheader: “Open for our Head of Global Education’s notes on reapplication ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏”
Offer
Gift with purchase
Voice warmth
0.65
Sent
Sun · 4pm
Format
Mixed / modular
How this send compares
  • When Supergoop! does discount it averages 18.8% off — 3.8 points shallower than the set average of 22.5%. This send itself carries no offer.
  • Voice warmth 0.66 for Supergoop! vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01

Message & creative

Message theme
Routine / education
How-to, building a routine, and how to apply the product.
Creative format
Mixed / modular
Secondary: Editorial / long-form
Secondary theme
Dermatologist / clinical
Results, active ingredients, and dermatologist backing.
Hero headline
Why Reapplication Matters
Emotional appeal
trust
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02

Offer

Mechanic
Gift with purchase
A free gift, sample, or mini sizes when you buy.
Depth
Non-numeric
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
$60
Urgency
Deadline-led
Expires Sun, Jun 21, 2026
03

Voice & tone

Warmth0.65
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.75
“We”“You”
Expressiveness0.60
RestrainedExuberant

Reading grade 8.0 — the approximate US reading level of the body copy.

04

Call to action

Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
14
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05

Deliverability posture

SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06

Send timing

Day
Sunday
Local hour
4pm
Send type
campaign
One-off campaign
07

Claims & products

Claims extracted
  • “Reapply every two hours for consistent all day protection”efficacy · substantiated
  • “After 80 minutes of swimming or sweating, reapply immediately”efficacy · substantiated
  • “Water & Sweat Resistant (80 minutes)”ingredient · substantiated
  • “This portable format makes reapplication incredibly easy when I'm on the go”social proof · unsubstantiated
  • “This fast-absorbing, non-greasy lotion makes reapplying easy with a formula that feels so good you'll actually want to put it back on”social proof · unsubstantiated
Products featured
  • Play Everyday Sunscreen Stick SPF 50hero
  • Play Everyday Lotion SPF 50
  • Unseen Sunscreen (mini GWP)
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08

The creative

The original email as it rendered in the inbox. Shown for reference and sandboxed — it is not part of the indexed analysis above.