How Supergoop! built this send — a subscription discount email shipped as product hero on Thursday at 4pm, carrying a 20% % off offer. Below is Kujola's field-by-field extraction; the original creative is rendered at the end.
20% off — 2.5 points shallower than the tracked set average of 22.5% (this brand averages 18.8% when it discounts).
Voice warmth 0.66 for Supergoop! vs 0.70 across the set — a cooler, more clinical register than the average competitor.
01
Message & creative
Message theme
Subscription Discount
Creative format
Product hero
Secondary: Mixed / modular
Secondary theme
Bestseller
Hero headline
20% OFF YOUR FIRST SUBSCRIPTION PURCHASE
Emotional appeal
fear of missing out
Calendar moment
Summer kickoff
Early-summer push for sunscreen and travel sizes.
02
Offer
Mechanic
% off
A percentage off the price — the most common kind.
Depth
20% off
Promo phase
Launch
The sale opens and the main offer is shown.
Promo code
Auto / none
Minimum spend
None
Urgency
Deadline-led
Expires Sun, Jul 5, 2026
03
Voice & tone
Warmth0.55
ClinicalWarm
Formality0.45
CasualFormal
Reader focus0.65
“We”“You”
Expressiveness0.60
RestrainedExuberant
Reading grade 7.0 — the approximate US reading level of the body copy.
04
Call to action
Primary CTA
“SHOP NOW”
Destination
Product page
Links straight to a single product.
Verb framing
Shop / Buy
Direct buying words — 'Shop now', 'Add to bag'.
CTA count
16
Multi-CTA layout
Primary destination URL
supergoop.attentivemail.com
No UTM tagging detected
Tracking domain
supergoop.attentivemail.com
ESP fingerprint · Attentive
05
Deliverability posture
SPF
None
DKIM
Pass
DMARC
Pass
Policy: quarantine
One-click unsubscribe
Supported (RFC 8058)
Unsub scheme: https
From alignment
Aligned
Domain: root
Footer hygiene
Minimal
06
Send timing
Day
Thursday
Local hour
4pm
Send type
flow
Flow: welcome
07
Claims & products
Claims extracted
“20% OFF your first subscription purchase”efficacy · substantiated
“100% invisible broad spectrum SPF for every skin tone”efficacy · unsubstantiated
“A weightless mist that sprays clear on wet or dry skin”efficacy · unsubstantiated
“Mineral shine-controlling broad spectrum SPF with a soft matte finish”ingredient · unsubstantiated
“Bestsellers on Repeat”ranking · unsubstantiated
Products featured
PLAY Mist SPF 50 Antioxidant Body Mist (Whipped Coconut)bestseller
Unseen Sunscreen SPF 50bestseller
Mineral Mattescreen SPF 40 (Golden Hour)bestseller
PLAY Everyday Lotion SPF 50bestseller
PLAY Lip Balm SPF 30
PLAY Everyday Sunscreen Stick SPF 50
Kujola
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Kujola compares your emails against the brands you track: offers, voice, how often they send, creative, and delivery. We report what's in the emails — we don't rank or score.